© 2024 Deyra Jaye Fontaine. All Rights Reserved.
INCLUSIVE MARKETING STRATEGIST
Deyra Jaye
Fontaine
I help people transform their marketing for the better.
Deyra Jaye
Welcome!
Inclusive
Marketing
Strategy
I'M SO GLAD YOU'RE HERE.
My name is Deyra Jaye Fontaine. I help marketers amplify marginalized voices and connect with diverse customers from underserved communities by reexamining brand values, tapping into the cultural intelligence that exists within marketing teams, and sharing authentic stories that reflect the world around us.
My mission is to transform marketing for the better by integrating diversity, equity and inclusion across all marketing disciplines — from design and copywriting to performance and analytics, and everything in-between.
Inclusive marketing resources
Blog
Insights and inspiration to help you create more diverse and inclusive marketing — starting from the workroom where strategy is built, and ending with the customers who connect with your brand.
Creative & Design
10 September 2022
10 September 2022
Images carry significant meaning for the people who consume them, but it can be hard to find authentic images of marginalized communities through traditional stock photo sites. This list will help you take your creative expression to the next level.
Creative & Design
11 January 2023
11 January 2023
Brands that use “racially ambiguous” models as a catch-all for diverse representation are not investing the necessary time and energy to understand consumers.
Strategy
20 September 2022
20 September 2022
Follow these 4 tips when you want to engage with racialized communities in a meaningful way using influencer marketing.
Let's chat!
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deyrajaye.com
deyrajaye.com
Canada