It’s past time that we consider putting the spotlight on marginalized communities year-round — not just when certain hashtags are trending or marketers have approval to use the diversity line in their marketing budgets.
Designing for a diverse range of abilities — whether permanent, temporary or situational — creates better designs for everyone.
The desire to understand the needs and motivations of people from different backgrounds is what results in better, more inclusive marketing.
Have you found yourself in a situation where complex solutions become shaped like the organizational structure they were designed in?
Diversity of people and diversity of thought are what lead to better marketing. So, why do so many brands struggle to get it right? The only way to advance diversity in your marketing team is to start with the fundamentals.