Effective marketing starts with understanding your audience. So, the more people on your team who have a deep knowledge of the audience you want to reach, the easier it is to develop material that connects to those people. Having diverse ideas, experiences and points of view on your team adds even more value by helping to avoid stereotypes, superficiality, tone-deafness and cultural insensitivity in your marketing campaigns and content.

Inclusive marketing always begins in the workrooms where creative strategy is built.

Watch this video to learn:

• Why inclusive teams produce better marketing
• What you need to start building an inclusive marketing team today
• How to approach this task with authenticity