Inclusive marketing is not new, but plenty of marketers still struggle to get it right. Sometimes mistakes come from a well-meaning place, but the impact is the same: materials that tokenize and stereotype certain communities, campaigns that attempt to profit off of social and political movements, and other superficial efforts that make little to no progress on diverse and inclusive representation overall.

Inclusive marketing helps people from any background feel seen, accepted and welcomed by your brand. So, it's important to know what not to do when trying to connect and engage with people who have a broad range of lived experiences.

Watch this video to learn:

• What mistakes are most common among marketing professionals
• Why authenticity is key to maintaining great relationships with customers
• How to avoid certain errors when trying to build an inclusive brand