The Case for Diversity in Marketing
Year 2022
Type Guide
Categories Strategy

Effective marketing starts with understanding your audience. But, we've seen time and time again how brands struggle to connect with diverse audiences in an authentic way. This results in marketing materials that are tone deaf, superficial, culturally insensitive, stereotypical — or worse.

This guide will help you understand:

  • Why diversity in marketing matters
  • What consumers expect from brands
  • How to build more diversity into marketing campaigns and content

If this free resource was helpful and you want to say thanks, you can buy me a coffee.