© 2024 Deyra Jaye Fontaine. All Rights Reserved.
Best Practices for Using More Inclusive Brand Imagery
Year
2023
Type
Podcast
Categories
Creative & Design
Overview
The first thing most marketers think about when asked to be more inclusive is the images they use in campaigns and content. This leads to brands having more diversity in their visual library. And while it's nice to see more diversity in the media we consume, the mere presence of different faces and bodies does not automatically make brands more inclusive — a common misunderstanding by well-intentioned marketing professionals.
In this conversation, I join fellow inclusive marketing strategist Sonia Thompson to discuss how brands can do more to make their visual imagery more inclusive.
Listen to this podcast to learn:
- What the difference is between traditional stock photography and inclusive stock photography
- Why marketers should play a role in shifting negative and inaccurate perceptions of marginalized communities
- How to avoid common pitfalls made by brands trying to diversify their imagery